Society of Southwest Archivists

Archival Trends August 2013--Social Media

  • 24 Jul 2013 2:03 PM
    Message # 1350838
    I hope everyone has received their August newsletter, and perhaps noticed the new column on the back page. Our first Archival Trends topic is Social Media, and the Texas State Library and Archives Commissions's communications officer Cesar Garza graciously shared his tips for running the TSLAC Facebook, twitter, blog and flickr accounts.

    At our staff meeting at my institution just today, we talked about our Facebook page, and how important it is to keep the posts short (less is more). We decided to create 'notes' for the longer posts, so folks can click through but are not bombarded with long text. 

    I'm wondering if anyone else has a reaction to Cesar's article, or has tips to share. 
    Last modified: 26 Aug 2013 12:12 PM | Lauren Goodley
  • 27 Aug 2013 7:36 AM
    Reply # 1374981 on 1350838
    Kristy Sorensen (Administrator)
    We currently run all our Facebook posts through our Communication Director, who includes them in the general Seminary Facebook account. I feel like there are some trade-offs there, but I'm concerned that just the library (and the sub-set of the archives) wouldn't be big enough of a draw to get "liked" by as many of our current students, alumni, and friends. Does anyone else share an account with your larger institution? I'd be interested in tips for making that work effectively.

    I like the "keep it short" advice, Lauren, and I'd add to it that you should always include a picture. Posts with pictures get considerably more comments and likes than posts without them.

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